As we baby boomers age and our hearing diminishes, due to genetics or the wear and tear of listening to high volume rock ‘n roll, don’t worry, cause every little thing’s gonna be alright.  Clever design folks at Oticon have produced a very hip hearing aid, called Delta.  It is made with us in mind.  It’s stylish, discreet (were we ever discreet?…), and, technologically, cool.  Just as Bang & Olufsen has won design awards for the sleek look and intelligent function it gives its music playing creations, this hearing aid has award winner written all over it.

Rock ‘n roller Huey Lewis, of Huey Lewis and the News, uses the Delta and is spokesperson for the product.  His picture is prominent on the Delta brochures, making it impossible for us to ignore that we are the aging establishment. 

The slogan Oticon is using to capture our attention is "Some people love hearing aids. Those that don’t, love Delta."  They tout its "fashionable colours" and

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